‘Case study of some companies that got benefitted from AWS …’

Amazon Web Services (AWS) is a subsidiary of Amazon providing on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. These cloud computing web services provide a variety of basic abstract technical infrastructure and distributed computing building blocks and tools.

Whether it’s technology giants, television networks, banks, food manufacturers or governments, many different organisations are using AWS to develop, deploy and host applications

A Look at AWS Users :-

According to Intricately ,the top ten AWS users based on EC2 monthly spend are:

  1. Netflix: $19 million
  2. Twitch: $15 million
  3. LinkedIn: $13 million
  4. Facebook: $11 million
  5. Turner Broadcasting: $10 million
  6. BBC: $9 million
  7. Baidu: $9 million
  8. ESPN: $8 million
  9. Adobe: $8 million
  10. Twitter: $7 million

Case studies of some companies that got benefitted from AWS which are as follows :

1.Netflix Case Study

Online content provider Netflix can support seamless global service by using Amazon Web Services (AWS). AWS enables Netflix to quickly deploy thousands of servers and terabytes of storage within minutes. Netflix is the world’s leading internet television network, with more than 100 million members in more than 190 countries enjoying 125 million hours of TV shows and movies each day. Netflix uses AWS for nearly all its computing and storage needs, including databases, analytics, recommendation engines, video transcoding, and more — hundreds of functions that in total use more than 100,000 server instances on AWS. Users can stream Netflix shows and movies from anywhere in the world, including on the web, on tablets, or on mobile devices such as iPhones.

Netflix Uses Close to 1,000 Amazon Kinesis Shards in Parallel to Process Billions of Traffic Flows


Netflix’s Amazon Kinesis Streams-based solution has proven to be highly scalable, each day processing billions of traffic flows. Typically, about 1,000 Amazon Kinesis shards work in parallel to process the data stream. “Amazon Kinesis Streams processes multiple terabytes of log data each day, yet events show up in our analytics in seconds,” says John Bennett, senior software engineer at Netflix. “We can discover and respond to issues in real time, ensuring high availability and a great customer experience.”

How Netflix Uses AWS Lambda to Build Rule-Based, Self-Managing Infrastructure to Increase Efficiency


Netflix is one of the world’s largest online media streaming providers, delivering almost 7 billion hours of videos to nearly 50 million customers in 60 countries per quarter. The company is planning to use AWS Lambda to build rule-based, self-managing infrastructure and replace inefficient processes to reduce the rate of errors and save valuable time. Watch Neil Hunt, Netflix’s chief product officer, explain how the company can use event-based triggers to help automate the encoding process of media files, the validation of backup completions and instance deployments at scale, and the monitoring of AWS resources used by the organization.


What happens when you need to move 89 million viewers to a different AWS region? Netflix’s infrastructure, built on AWS, makes it possible to be extremely resilient, even when the company is running services in many AWS Regions simultaneously. In this episode of This is My Architecture, Coburn Watson, director of performance and reliability engineering at Netflix, walks through the company’s DNS architecture — built on Amazon Route 53 and augmented with Netflix’s Zuul — that allows the team to evacuate an entire region in less than 40 minutes.


As cloud and mobile technologies continue to dominate the business landscape, lots of firms are moving away from physical data centres in search for more sustainable and efficient alternatives.

Travel comparison website Expedia is an excellent example, having unveiled plans to move 80% of mission-critical applications to the cloud through AWS. The firm decided to do this after discovering that the main reason for people leaving its website was due to error pages. Expedia wanted customers to get around its websites quickly and without running into any issues.

Using a range of AWS solutions, Expedia claims that it has become more resilient, has the ability to develop new applications faster and can save millions in the process. Magesh Chandramouli, Principal Architect, said: “By using AWS, I’m not bound by throughput limitations or CPU capacity. When I think of AWS, freedom is the first word that comes to mind”.

3.abof Case Study

The Aditya Birla Online Fashion (abof) store is Indian conglomerate Aditya Birla’s initial venture into e-commerce. Founded in 2014, abof provides apparel, footwear, and accessories for men and women, with delivery and customer care services established for 500 cities across India. The business has designed the abof web store to display attractively on mobile devices, and provides a 3D “trial room” that enables customers to input body dimension data and see how clothing items look on them. The website also provides a style quiz to help personalize the service it provides to customers.

We have achieved 99.999 percent infrastructure availability with AWS, and an average page loading time of around 1.5 seconds. This ensures our online store is constantly available for customers, limiting the risk of a poor experience.”

Mahesh Tiyyagura
Chief Technology Officer, abof

The Benefits which abof got from aws

Running the tools and infrastructure in AWS has delivered a range of benefits to abof. Developers’ ability to create instances “on the fly” to update and create new software has given the online fashion store the agility to innovate quickly and compete effectively in the crowded online shopping marketplace. “We deploy a full release of instances every one and a half weeks for our front-end environments. For quality assurance and staging in our back-end environments, we deploy new instances nearly every day,” says Tiyyagura.

The business has also automated much of the process of scaling its infrastructure to support demand peaks generated by campaigns that encourage customers to visit the website and purchase products. “We have run television and print campaigns that caused traffic levels spike up to five times above normal. Our AWS infrastructure has supported these peaks without manual intervention and with no reduction in performance or availability to our customers,” says Tiyyagura.

From above case studies we can get that lots of companies getting lots of benefits from AWS

Some of the benefits of AWS

  1. Incredibly Diverse Array of Tools

While it was initially meant for cloud storage and computing, it’s expanded into over 70 more services.

This includes database, software, mobile, analytics, and networking.

Bottom line, it’s a one-stop-shop for all your cloud computing and IT needs. It provides a ready to use platform that you can take advantage of to increase efficiency and effectiveness.

Also known as an infrastructure as a service (IaaS) platform, all its services are available for rent to just about anyone who can afford or needs it.

2.Unlimited Server Capacity

There’s basically no IT-based need that your business has, that AWS cannot handle. Even better, you can expand or grow as you wish, without worrying about service disruption.

This unlimited capacity is why AWS rules the cloud computing space. In fact, this is service that currently powers and runs hundreds of thousands of businesses, and is used by over a million entities globally.

3.Reliable Encryption & Security

One of the key benefits of AWS is its incredible security and capability to keep your information, IT infrastructure and so much more, safe. Last year, about 90 percent of all WordPress sites were hacked.

As if that’s not bad enough, Ars Technica has shown that your drives are not fool-proof. Which means all your documents can be damaged or stolen if you’re not careful.

4.AWS Offers Flexibility & Affordability

One of the key benefits of AWS is its incredible security and capability to keep your information, IT infrastructure and so much more, safe. Last year, about 90 percent of all WordPress sites were hacked.

As if that’s not bad enough, Ars Technica has shown that your drives are not fool-proof. Which means all your documents can be damaged or stolen if you’re not careful.




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